Yep that's the owner of the shop ! If you think you already saw him somewhere, that simply is impossible because this troll is not a gnome eater.
It was funny to search strange things in the viewer to decorate the shop, I will not show you what it looks like because you're not prepared.
Ohh and NST2 top rated last week and movie of the day today on WCM !! (well just movie of half a day, Lament of the Highborne came and spoiled it all ^^)